Morrow Batteries ASA from Norway is preparing to transition to series production of its battery cells. The first production lines are said to be up and running, and the first commercial deliveries are set to begin. At the same time, Morrow is realigning its corporate strategy. The company claims to be focusing on strengthening partnerships to accelerate technology validation and enable long-term purchase agreements.
Office in Oslo to be closed
As part of the restructuring, a standardized framework will govern all future business processes, including sales, warranties, and customer obligations. Operational consolidation will be concentrated at the Arendal and Grimstad sites. As part of this process, the Oslo office will be closed.
“Challenging market situation in Europe”
The company cites a challenging market situation in Europe, including global overcapacity, price pressure from imports, rising capital costs, as well as uncertainties in supply chains and industrial policy. In order to fully exploit its potential of proven technology and industrial capabilities, the company sees the need for close collaboration with strategic partners. In connection with the centralization, CFO Steffen Føreid and co-founder Pål Brun have announced their retirement. Both will continue to support Morrow in an advisory capacity during the transition period.
